Clyne
Brand Guidelines · v2 (2026)

The Clyne Health
design system.

A working reference for color, typography, motion, components, and our voice. Replaces the legacy "Liquid Glass" system with an AI-native, editorial language built on Geist + ink + teal.

01 — Principles

AI-first, not AI-as-feature

Clyne Concierge is the front door. Every surface should treat the chat as a primary action — not a chip in the corner. The homepage opens with a prompt, not a hero photo.

Editorial confidence over SaaS slickness

We borrow from print: hairline rules, mono labels, large medium-weight headlines, italic accent words. We do not borrow from health-tech blue gradients.

Receipts, not promises

Real numbers, real quotes, real sources. Every claim should be traceable to a study, an exit survey, or a model card.

02 — Logo

The Clyne™ logo is set in PP Agrandir and comes in two colorways: Clyne teal for brand-forward surfaces and black for print and light backgrounds. The same mark renders as live type across the site via the wordmark component below. Maintain clear space equal to the height of the “C”.

Clyne logo — tealPrimary · Clyne teal
Clyne logo — blackBlack · print & light surfaces
ClyneLive type · PP Agrandir
ClyneLive type · on dark

03 — Color

Teal anchors the brand. Ink, paper, bone, and dark form the structural canvas. Amber and ember are reserved for clinical status only.

#2FA4A0

Teal

Primary — CTAs, accents, links

#1F7A77

Teal Deep

Hover states, gradient ends

#D4EBE9

Teal Soft

Subtle teal backgrounds

#EAF4F3

Teal Mist

Pill backgrounds, highlights

#0B1010

Ink

Primary text, dark UI

#FFFFFF

Paper

Primary backgrounds, cards

#F6F3EE

Bone

Warm alternating section bg

#EDE8DF

Sand

Secondary warm surface

#0A0E0E

Dark

Dashboard / dark mode background

#0F1515

Dark Panel

Dark surface for panels

#D4A84B

Amber

Status accent — low/warning

#E56B4B

Ember

Status accent — high/alert

Configurable accent palette

Default is Clyne teal. The system supports five secondary accents for product campaigns and marketing surfaces.

Clyne teal
#2FA4A0
Deep jade
#0F6E6A
Electric mint
#3DE0B5
Cobalt
#3E6CF5
Ultraviolet
#8B5CF6
Ember
#E56B4B
Ink
#0B1010

04 — Typography

Geist is our display + body face. Geist Mono handles all eyebrows, labels, KPIs, and metadata. We never mix in another typeface.

Typeface

Geist

Light italic · Regular · Medium · Semibold

Display56–104px

Medium 500 · tracking -0.04em

H148–80px

Medium 500 · tracking -0.04em

H232–48px

Medium 500 · tracking -0.03em

H320–28px

Medium 500 · tracking -0.025em

Body LG17–19px

Regular 400 · tracking -0.005em

Body14–16px

Regular 400 · tracking -0.005em

Mono Label10–11px

Mono 500 · tracking 0.14em

05 — Component patterns

The vocabulary we build pages from.

Display headline

Geist Medium, italic-light accent word in teal.

Mono label / eyebrow

Geist Mono 10–11px, tracking 0.14em, uppercase.

Pill

Rounded-full, mono label inside. Tones: line / teal / solid / dark.

Section card

Solid surface (paper or dark-panel) with hairline border. No glass on white.

Concierge card

Ink/teal flagship card with concierge message preview side.

Departures board (How It Works)

Split-flap countdown + airline-row schedule.

Comparison wall (Compare)

Pinned compare cards with the legacy-vs-Clyne contrast strip.

Tool action card (chat)

Inline product / lab / plan card that opens in the split-screen preview.

Dashboard panel

Solid surface, mono label header, tracking-tight values, sparkline at bottom.

LAB · Liquid Glass

Apple-style liquid glass.

A frosted, light-refracting material — blur, a bright top rim, a reactive specular highlight (move your cursor over a panel), and an optional true-refraction mode. It needs imagery or color behind it to read.

9:41 · Notification

The Golden Gate Bridge is painted in a color officially known as International Orange.

Dark tone

A smoked-glass variant for toolbars, sheets, and overlays on bright imagery.

Action
+ Refraction

Distorts the backdrop with an SVG displacement map for real glass warping. Renders in Chromium; degrades to a clean frost elsewhere.

06 — Voice & tone

WORDS WE USE

Treatment, plan, provider, member, dose, check-in, response, progress, qualify, personalized, prescribed, fulfilled, eligible, side effects, titration, escalation.

WORDS TO AVOID

Magic, miracle, easy, guaranteed, weight-loss hack, fat burner, cure, anti-aging, boost (clinical), patient (in marketing — prefer “member”), drug.

Questions about the brand?

Reach out for brand assets, co-marketing, or press resources.

Contact us